Introduce multiple sub-brands in the same product category

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Reference no: EM133296776

Assignment:

Giving examples, discuss any four (4) reasons why a brand would introduce multiple sub-brands in the same product category.

1. Indication of awareness of the theory or framework to be applied in this specific situation.

2. Application of the theory/framework by giving accurate and appropriate examples.

4. What other theories could be linked to the theory applied or in managing this issues.

5. What are the challenges or pros and cons of using the framework applied, contextual issues affecting the application. Are things different when we look at really world examples?

Reference no: EM133296776

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