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Introduce crunch stuff? n stars

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Captain's Cereal is considering introducing a variation of its current breakfast? cereal, Crunch Stuff. This new cereal will be similar to the? old, with the exception that it will contain? sugar-coated marshmallows shaped in the form of stars. The new cereal will be called Crunch Stuff? 'n' Stars. The estimated sales for the new cereal is $ 26,000,000; however, 25% of those sales will draw from former Crunch Stuff customers who have switched to Crunch Stuff 'n' Stars and who would not have switched if the new product had not been introduced.

What is the relevant sales level to consider when deciding whether or not to introduce Crunch Stuff? 'n' Stars?

The relevant sale level is $___________

Round to the nearest dollar.

Reference no: EM131626990

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