Introduce cola in a can as well as diet cola

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Reference no: EM131031235

Even though RC Cola was the first to introduce cola in a can as well as diet cola, what are some reasons why Coca Cola and Pepsi have, and continue to dominate the soda industry? You may want to include terms such as appropriability regime, complementary assets, and dominant design paradigm in your response.

Reference no: EM131031235

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