Introduce a new product called petite amie

Assignment Help Operation Management
Reference no: EM133233471

Assignment:

CASE - PETIT AMIE

A manufacturer of "cologne for babies" sells a product called Petit Ami ("little friend" or "boyfriend" in French). It is used to freshen up stinky cribs. Petit Ami is sold in discount stores and drugstores at a price of $1.89 for an eight-ounce plastic bottle. The owners of Petit Ami properly register the Petit Ami trademark in the United States in 2001. In 2011, 10 years later, a small perfume company introduces a new product called "Petite Amie" ("little friend" or "girlfriend") in French, but referring to little girls only). This is sold as a prestige perfume at places like Bergdorf Goodman. It comes in a crystal bottle with a silver stopper and retails for $65 for half an ounce. When Petit Ami learns of the new product, it brings suit against Petite Amie to keep them from infringing their trademark, which was registered 10 years earlier. The lawyer for Petit Ami argues that Petit Ami and Petite Amie are too similar and since they both are used for fragrance products the names will confuse consumers. Who wins, and why?

Reference no: EM133233471

Questions Cloud

Mortgage-backed securities containing subprime mortgages : Discuss whether or not institutional investors that purchased mortgage-backed securities containing subprime mortgages followed reasonable investment guidelines
What life-cycle model would you use for project : Keeping track of the tires as they are manufactured, distributed to individual stores, and sold to customers. What life-cycle model would you use for project.
How does facebook make money : Question - How does Facebook make money? What are the growth opportunities? What are the uncertainties involved?
Meaning and dimension financial integration : What are the Meaning and Dimension Financial Integration
Introduce a new product called petite amie : A small perfume company introduces a new product called "Petite Amie" ("little friend" or "girlfriend") in French, but referring to little girls only).
Perform a review of the course : Consider a course that you recently completed. Perform a review of the course. (The course represents a project and the course syllabus represents the project p
What is the project present value : A company makes an initial $100,000 investment in a project. This project is projected to earn $80,000 in year one, $100,000 in year 2, $120,000 in year 3, and
What are the pros and cons of each budget innovation : What are the linkages that each of the following budget innovations seeks to understand? Example: Line Item Budget: Links proposed with actual spending; enables
Implement a share repurchase program : Why is Whitworth arguing that Genzyme needs to implement a share repurchase program? What problem would a share repurchase solve?

Reviews

Write a Review

Operation Management Questions & Answers

  Book review - the goal

Operations Management is about a book review. Title of the book is "Goal". This book has been written by Dr. Eliyahu Goldartt. The book has been appreciated by many as one of those books which offers an insight into the operations and strategic capac..

  Operational plan in hospitality enterprise

Operational plan pertaining to a hospitality enterprise is given in detail in the solution. The operational plan is an important plan or preparation which gives guidelines regarding the role and responsibilities of each and every operation at all lev..

  Managing operations and information

Recognise the importance of a strategic approach to the development and deployment of organisational information systems. Demonstrate an understanding of the importance of databases and their integration to the organisation's overall information mana..

  A make-or-buy analysis

An analysis of the holding costs, including the appropriate annual holding cost rate.

  Evolution and contributor of operations management

Briefly explain Evolution and contributor of Operations management.

  Functions and responsibilities of an operations manager

A number of drivers of change have transformed the roles, functions and responsibilities of an operations manager over recent years. These drivers have not only been based on technological innovations but also on the need for organisations to develop..

  Compute the optimal order quantity

Compute the Optimal Order quantity of DVD players. Determine the appropriate reorder point.

  Relationship to operations practice in the organisation

Evaluate problems in operations and identify approaches to overcoming them. Critically evaluate operating plans and identify areas for improvement. Justify, implement and evaluate changes to operations in line with modern approaches.

  A make or buy analysis

Develop a report for Figi Fabricating that will address the question of whether the company should continue to purchase the part from the supplier or begin to produce the part itself.

  Prepare a staffing plan

Prepare a staffing plan showing the change of your unit from medical/surgical staffing to oncology staffing.

  Leadership styles in different organizations

Ccompare the effectiveness of different leadership styles in different organizations

  Risk management tools and models

Be able to understand the concept of risk, roles and responsibilities for risk management and risk management tools and models.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd