Introduce a new hot breakfast cereal

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Reference no: EM133675445 , Length: Words Count:250

Assignment:

Imagine you work for a breakfast cereal company that makes prepared products that are served cold. Your company wants to introduce a new hot breakfast cereal that would require some minimal preparation by the consumer. How would you propose forecasting initial demand for this product? Identify one quantitative and one qualitative technique. How do the techniques complement each other?

Please answer the above in 250 words.

The note should have intext citations. For example, anything with numbers or quotes per paragraph. The intent citation just needs to be the Author's last name and year it was published.

Reference no: EM133675445

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