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Identify the heuristics that decision makers might use in making estimates in the situations listed below. Explain how biases might emanate from the use of these heuristics.
(a) Members of an interview panel making estimates of the probability that a candidate would be a successful appointment.
(b) A marketing manager of a company manufacturing computer peripherals making a forecast of the number of new orders that will be obtained next month.
(c) A sales executive estimating the correlation between the sales of a product and advertising expenditure.
(d) A manager of an international construction company making an estimate of the risk of civil unrest in a country which was formerly part of the Soviet Union and where the company is considering making investments.
(e) A company doctor estimating the degree of association between the exposure/non-exposure of workers to a chemical pollutant and the incidence of a particular respiratory illness among these workers.
(f) The manager of a manufacturing company estimating the relative probability of (i) a strike at the company’s Pittsburgh plant in the next year and (ii) the company experiencing a long-term loss of market share following a strike over pay at its Pittsburgh plant in the next year.
Discuss your selected research design for the project. What research methods are you considering?
What issues can be negotiated in a venture investment and why are these important?
How can the rest of the nation help the unfortunate ones cope with the impact of international trade?
You are working for a small company that has developed an operating system for PCs that is faster and more stable than Microsoft’s Windows operating system. What strategies might the com- pany pursue to unseat Windows and establish its own operating ..
A cafeteria serving line has a coffee urn from which customers serve themselves. Arrivals at the urn follow a Poisson distribution at the rate of three per minute. In serving themselves, customers take about 15 seconds, exponentially distributed.
Also how should one go about changing the layout of empty cubicles?
Assume you are the marketing director for Perfect Seasons, a new line of cookware designed by a famous celebrity chef. In about 200 words, describe how you would use the chef's reputation to accomplish the differentiation elements of this new product..
Solve the problem using graphical linear programming and answer the questions that follow. What are the optimal values of the decision variables and Z?
Develop a linear programming model that will enable HTS to allocate technician time between regular customers and new customers. Find the optimal solution.
What are the advantages and disadvantages of using prepared, or canned, sales presentation? Give examples of when using a canned presentation might be better than using a less structured presentation.
A firm pursuing a strategy based on customization and variety will tend to structure and manage its supply chain to accommodate more _____________ than a firm pursuing a strategy based on low-cost and high-volume.
operations management problem relating to an organisation with which you are familiar and undertake a critical review.
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