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Assignment: Consumer Protection and Potential Ethical Issues in Marketing Strategy Presentation
Create 10 to 15 slides Microsoft PowerPoint presentation with speaker notes in which the interrelationship between consumer behavior and marketing is discussed.
Include topics such as Business Ethics and Consumer Rights from Consumer Behavior: Buying, Having, and Being, Ch. 2.
Include the following in your presentation:
1. Your personal thoughts and examples on data privacy and identity theft, sustainability and environmental stewardship, addictive consumption, and marketing ethics as it pertains to children, the elderly, and other disadvantaged groups.
2. Include graphics to enhance the effectiveness of your presentation.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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