Interpretation of the nature and scope of marketing strategy

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Reference no: EM132873955

MGT304 - Strategic Marketing Management

Learning Outcome 1: Critically interpret the nature and scope of marketing strategy.

Learning Outcome 2: Critically evaluate the process for successful marketing strategy implementation.

Learning Outcome 3: Critically discuss the key emerging issues in modern day marketing strategy.

ASSIGNMENT TASK

Discuss and interpret the nature and scope of marketing strategy within the context of corporate strategy and strategic marketing management.
Critically evaluate the process for successful marketing strategy implementation and explain common risks of failure.

Discuss whether implementation is part of strategy in your opinion and if it's not, whether it should be?

You are required to draw on essential literature and theory about strategy and strategy implementation in order to successfully complete this assignment.

Your report should cover:

1. Critical interpretation of the nature and scope of marketing strategy within the context of corporate strategy and marketing management (around 600 words)

2. Critical evaluation of the process of successful marketing strategy implementation and its high risk of failure. (around 1200 words)

3. Discussion whether implementation is part of strategy in your opinion and if it's not, whether it should be? (around 400 words)

Attachment:- Strategic Marketing Management.rar

Reference no: EM132873955

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