Interpret the brand personality and visual style

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Reference no: EM132226434

Brand Voice Guideline.

For this assignment, students will select a luxury brand for which they will produce the necessary brand voice guidelines. The information below provides instructions for preparing report.

Brand Voice Guideline: students will identify and interpret the (1) brand personality and (2) visual style. The investigation should include the name, logo, slogan/taglines, colors, images and other elements that characterize the brand in the marketplace. Students should think about how to creatively use the limited space allotted for communicating the Brand Voice Guidelines. Follow examples as a template for this assignment.

2-3 Page Visual PDF

An appendix containing summary descriptive or visual content is permitted. (5-page max)

Outline of Brand Voice Guidelines

Front/Cover Page

Table of Content

Introduction - Defining the Brand

Visual Identity – Logo

Brand Elements

Digital

Printed

Property Collateral

Final Thought

Brand voice management: it is a written document that outlines the name, logo, visual style of the brand and communicates concise parameters about how to present and speak about the brand. When properly designed, this document will be used to mitigate marketing practices that confuse brand meaning and undermine brand consistency.

Students should think about how to creatively create a Brand Voice Guidelines.

Reference no: EM132226434

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