Internet marketing plan and components of marketing plan

Assignment Help Operation Management

Reference no: EM132252903

M5 Assignment - Term Project: Internet Marketing Plan Components of a Marketing Plan Marketing plans often differ in nature and content depending on many factors such as the nature of the industry, management needs and the purpose of the plan. Despite this most plans follow a similar structure. A product or brand plan should include all of the following components: A. Executive Summary - a short summary outlining the goals and recommendations included in the plan. B. Situation Analysis - a description of the organizations current situation in the market, including a review of its market, product performances, macro-environment, competition and distribution channel. Market Summary Market Demographics Market Needs Market Trends Market Growth SWOT Analysis Strengths Weaknesses Opportunities Threats Competition Keys to Success Critical Issues Channels C. Marketing Strategies - the logic by which the business unit hopes to achieve its marketing objectives. This includes identifying the target market, outlining the marketing mix strategies and the level of expenditure. Mission Marketing Objectives Financial Objectives Target Marketing Positioning Marketing Mix Pricing Product Promotion Channels of Distribution Financials, Budgets, and Forecasts - link to strategy Breakdown of Marketing Costs Link to Sales Projections Controls - the controls used to monitor the firm's progress to determine if organizational goals are being met. Implementation Milestones Contingency Planning Recommendations & Alternatives D. Appendices E. Bibliography In doing this term project, you will demonstrate a sound understanding of Internet Marketing and the various methods with which it can be integrated into overall marketing strategy. The paper will be evaluated on your ability to apply the techniques of internet marketing planning, strategy development, implementation, and evaluation of a real-world business scenario. The paper will be 10-12 pages in length and must be presented in a professional manner. It will include a title page, table of contents, the abstract you presented in Module 1, and the annotated bibliography you developed in Module 2. Utilizing the APA format, the paper must be typed using 11 or 12 point type, and double-spaced, with one-inch margins.

Reference no: EM132252903

Questions Cloud

Beneficial for businesses aiming to increase their value : Explain why the Lean Organizational Structure is beneficial for businesses aiming to increase their value.

Model of Initial LEU Core : Propose group 1 and 2 work independently on the model of Initial LEU Core (M-1-3) shown in slide 20 of the demo0 presentation

Opportunity to improve planning process in your organization : What do you see as an opportunity to improve the planning process in your organization?

Data into a knowledge management system : What factors do you need to consider before adding data into a knowledge management system?

Internet marketing plan and components of marketing plan : Internet Marketing Plan,Components of Marketing Plan,Marketing plans often differ in nature and content depending on many factors such as the nature of industry

Prepare flashcards for the three medications : Conduct Internet research to determine the top three prescribed diuretics. Classify the three drugs, and, for each classification, discuss the therapeutic.

System development life cycle model : Based on the System Development Life Cycle Model, what could have been done to help the project succeed?

Social network site have hard time competing with facebook : Why would a new start-up social network site have a hard time competing with Facebook?

Who are the customers located in the tennessee : Entities in the conceptual model eventually are converted to tables in the database, and the attributes convert to the fields within the tables.

User Account

All Pages