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Internet marketing performance objectives

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Reference no: EM131212532

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In this assignment, you will examine how data tools are used to meet Internet marketing performance objectives.  Complete the following assignment:

  • Please respond to the following inquiry point, from the Interactive Exercise 8.1 on page 203 of Chapter 8: 
    • Visit a website of your choosing. 
    • Using the tools in Figure 8.4a and b on page 204 of Chapter 8, run a spider simulator, a word cloud, and a keyword density chart for the site. 
    • Use the HubSpot tool SEOhttps://www.webconfs.com/ to see if the site you've chosen has maximized its SEO potential and run the free report. 
    • Make recommendations for improvement to get as close to a perfect score in SEO. 
    • In your opinion, would the website be better off using PPC instead of SEO as its SEM technique?

Your completed assignment should be at least 1 page.

Reference no: EM131212532

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