Reference no: EM131447003
Write review on this article. The Internet for Political Purposes The United States was the first who started to use tools and technologies of Internet communication. The main goal of planning strategy of the use the Internet in the course of the election campaign is to increase the attractiveness of electronic pages and their direct advertising.
In the process of campaigns, the technologists use the newest technological innovations. By the beginning of Barack Obama's campaign in 2008, his team created and realized a personal website, also deserted a social network for like-minded people (Jungherr, 2016).
One of the main tasks was to increase the appearance in the elections. Therefore, the assistances decided to direct to new and indifferent groups of the population, with a help of using new media and the results justified all hopes. In addition, the use of the Internet technologies has helped in the financing of the campaign.
Obama succeeded in collecting over 500 million dollars for his election campaign by means of the small donations (Penenberg, 2013). Obama's personal website included many links to other online resources that served as the additional facilities for attracting the voters, especially young activists.
The mates created many organizations that used the Internet to support the interests of the candidate. They placed the publicity on the websites that showed his or her politics to the best advantage. However, these had bad effect and often appeared to untruth or distorted facts, or paraphrased statements, also there were mass bombings of Internet users.
The Obama's team managed to use the online tools in their work for achieving political goals. From this point, digital technologies had taken one of the leading places in the arsenal of American political technologists.
The use of the Network has become an integral part of the political campaigns. Works Cited Andreas Jungherr. "The role of the Internet for political campaigns in Germany", German Politics, 2014. Penenberg, Adam L. "Chris Hughes on making a viral presidential campaign", 2013 .
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