Internet-enabled and mobile-dependent business models

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1. Explain the difference between Traditional, Internet-Enabled, and Mobile-Dependent business models and give an example of each, carefully explaining why the example fits the model.

2. In the content marketing chapter both Red Bull and Lego were cited as brands that have created large and loyal communities. Explain the process and value of creating a brand community using one of these examples or an example of your own choosing.

3. Write a brief scenario that highlights ways in which a person might interact with various brands in the course of social network activity during a day.

Reference no: EM132241890

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