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Internationalize to the world triad market

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Reference no: EM133200421

Born global firms are referred to as firms which have been able to internationalize to the world's triad market (North America, Europe and China) within 3 years from start-up. Examples of born global firms include AirBNB, Skype, Salesforce.com etc.

Using an example of a born global firm you know, critically and extensively discuss the advantages of global market entry and the considerations on WHEN and WHERE to enter a global market.

Reference no: EM133200421

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