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"Internationalization of a local business in Bangladesh" In this assignment, students will choose any local business that they want to internationalize in the foreign market.
Key tasks -
1. Country selection and evaluation - Students need to identify 3-countries and select the most appropriate one based on socio, economic, cultural, and political aspects. They can use the lessons learned in Chapters 2, 3, Culture, and 7 of the book.
2. Choosing an appropriate entry mode - Students need to find out the appropriate mode of entry with logical arguments.
3. Choosing the best strategy of internationalization - Also, they need to find a suitable strategy to go global (localization, international, global, and transnational strategy) based on the appropriate explanation.
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