International trend toward luxury lifestyle consumerism

Reference no: EM13202044

In 2004, Giorgio Armani, the Italian fashion group, announced plans to launch a $1 billion international luxury hotel chain containing ten hotels and four resorts before the end of 2015. One of the major reasons for opening a hotel chain was an international trend toward luxury lifestyle consumerism. In terms of its situation analysis, the trend toward luxury lifestyle

Reference no: EM13202044

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