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The Board of Tata Motors has enlisted you as a consultant. The company is concerned about the sales of its Nano automobile. Although it is the lowest priced four-wheel automobile in the world, sales have not lived up to expectations. Tata invested a significant sum in development of the Nano, and a corollary of the low price is a small margin. The Board has asked that you prepare an 5-7 page report that sets out: 1) the relevant economic characteristics of the global motor vehicle industry; 2) the key success factors of the industry; 3) the driving forces of the industry; 4) a Porter’s 5 Forces model for Tata Motors; and 5); an assessment of Tata Motors financial condition and how it’s is situated for success in the industry.
In addition, please answer the following questions:
Tata Motors is part of the Tata Company. What type of diversification strategy does Tata pursue? How successful has it been pursuing this strategy?
Would you describe Tata Motors international strategy as a global, transnational, or multidomestic strategy? Explain your answer.
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