Reference no: EM132697159
Task
Background to Report
You are the New Business Development Manager for a UK importer and distributor of PPE medical supplies (personal protection equipment). Currently the suppliers of these PPE products are based in Italy. In view of the uncertainty over Brexit, and the inability of the Italian supplier to supply a sufficient number of PPE related products you are looking to extend your supply base outside of the EU. One country already identified is Turkey for suppliers of PPE products to replace your current EU supplier (please note that the Italian supplier is unable to supply in sufficient numbers due to the necessity to supply its own medical practitioners. This has been exacerbated by the increasing number of CV-19 related cases in Italy).
Please note that this is business to business sector related.
Consequently, the MD has sought a new supplier and is looking to establish a business relationship with a supplier based in Ankara (Turkey). You are due to go overseas next month to visit this supplier based in Turkey, and look at their operations, and premises.
The MD has asked you to prepare a report in which you detail the cultural and linguistic requirements of working with a company in Turkey.
1. Individual Report
Based on the instructions from the MD, you are to prepare an individual report of no more than 3000 words (excluding references and appendices) that outlines the major stages and variables of Business Relationship Development (BRD) in doing business in Turkey.
It is suggested that you use the following headings (as detailed below in bold) to structure your report:
1. THE STAGES. The various stages through which a relationship is likely to progress, and your objectives at each stage (20% of marks).
2. THE VARIABLES (factors) that you consider important at each of these stages (20%).
3. THE CULTURAL AND LINGUSTIC REQUIREMENTS. The cultural and linguistic requirements necessary (in Turkey) for the establishment and maintenance of the relationship over the long term. This is the new country from which you hope to source the product from. (50% of marks)
5. Referencing and presentation (10% of marks).
Assessed intended learning outcomes
On successful completion of this assessment, you will be able to:
Knowledge and Understanding
1. To demonstrate an in-depth understanding of relationships with a variety of international stakeholders.
2. To critically appreciate how culture influences international marketing communications and business relationship development in the business-to-business sector.
Practical, Professional or Subject Specific Skills
• Enhance and apply planning, organising, decision-making and time management skills appropriate for use in an organisational context.
• Experiment and develop personal initiative and responsibility in undertaking complex investigations in the solving of organisational problems and issues.
Transferable Skills and other Attributes
1. Critically analyse and apply key ideas and concepts via comprehensive research relevant both to the subject area and to professional practice in the field.
2. Use terminology associated with the subject area accurately and in a way which demonstrates sophisticated knowledge and understanding.
3. Develop and enhance individually and/or collaboratively effective written and/or oral communication skills for both specialist and non-specialist audiences
Module Aims
1. To enable students to develop an in-depth understanding of relationships with a variety of international stakeholders.
2. To provide an overview of culture as a basis on which to develop the themes of international marketing communications and business relationship development in the business-to-business sector.
3. To critically appreciate how social media can be used in developing relationships in the business to consumer sector.
4. To enable students to develop an in-depth understanding of the critical nature and meaning of global supply chain management and its application across a range of organisations and sectors internationally.
5. To enable students to recognise and implement responsible and sustainable approaches to supply chain management.
Attachment:- Culture.rar