Reference no: EM133535362

Question

1. Why is international protection of IP critical for foreign market entry.

2. Par Lance is an Australian software company that develops specialized training software for Japanese and Arabic translators. The software is designed for businesses that need to complete formal negotiations. Not only does the software help translators practise their skills, it also provides cultural competency training. While it has been established in the domestic market for six years, Par Lance is negotiating a licensing agreement of the product to a large multinational client, Syarikat Co., in Singapore.

a. What licensing agreement risks does Par Lance need to investigate?

b. How can Par Lance protect its trade secrets from theft?

3. Softest Diapers® is one of two leading producers of disposable baby diapers in the United Kingdom. It has spent several years testing and researching a new brand of super absorbent diaper. It is now devising an advertising campaign that will make direct comparison with its competitor's products. The marketing team has spent several months comparing the two lines of products and genuinely believes that the new Softest Diapers® absorb significantly more moisture than do the equivalently-priced products of its competitor's due to a ten percent increase in the amount of bentonite used in diaper production, and a switch to a super absorbent cotton produced in Kazakhstan. The marketing team has asked its scientists to confirm their results and after several months of testing, the scientists report that there is, on average, a 12 percent increase in absorbency. The advertising copy for the campaign materials reads as follows: "This baby has discovered that new Softest Diapers® is 12 percent* more absorbent that those of the leading competitor"

On average under simulated use conditions. The campaign is an immediate success. The competitor, recognizing the threat, immediately seeks an injunction under the Competition Act, 1998, as well as filing a complaint with the Competition and Markets Authority (CMA).

a. Why is the competitor so concerned about this advertising campaign?

b. What action will the CMA take? How should the organization proceed?