International marketing research process

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Reference no: EM13331718

Market research is a formal study of specific situations to better understand the issues or problems and end up making rightdecisions. If you carefully study the international marketing research process, it requires extensive paper work and lots offinance to collect the relevant information.

Small Medium Enterprises (SMEs) generally do not have sufficientfinances for research. What do you think, how a SME can conductinternational market research with minimum available resources.

(Do not write the steps of international market research.You are required to bring two suggestions how SME can manage theinternational market research by minimum resources)

Reference no: EM13331718

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