International marketing research presents the marketer

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International marketing research presents the marketer with a different set of challenges in dealing with the cultural, economic, legal, and regulatory differences that exist among countries. The marketer should understand that these differences can have a profound impact on data collection. Marketers should follow a two-pronged approach when conducting international marketing research projects. Fill in the blanks with the word(s) from the drop-down list that would best complete the passage: a. In the first phase, the marketer should focus on indirect data collection. data can be analyzed to gain a greater understanding of the particular industry and the global marketing environment. b. In the second phase, the marketer should conduct field research to refine the organization’s understanding of specific customer needs and preferences. The marketer can employ research, which enables him or her to observe customer behavior in natural settings.

Reference no: EM132234888

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