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International marketing plan of coopers brewery product

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Reference no: EM131667897 , Length: 20 Slides

Marketing in an International Environment Marketing plan presentation Assignment -

In this assessment task, you are given the opportunity to develop important presentation skills by delivering a presentation of an International marketing plan to a supportive, yet critical audience including your colleagues and lecturer. The presentation should be for 15 minutes not including subsequent audience questions.

The choice of subject for the presentation will be making an International marketing plan of Coopers Brewery's (Australia) product 'Cooper pale Ale' in China.

Efficacy of Marketing Plan and suggested strategies:

-Provision of a comprehensive and well researched situational analysis, including competitor analysis

-Demonstrated sound and contextual research (which is referenced) to support strategy/arguments

-Understanding and contextual application of international marketing theory

-Marketing mix strategies appear appropriate to achieve desired result.

-Marketing plan implementations and control appear efficacious.

-Well justified link between organisation, product and target market

Criteria to be assessed (refer to the Criteria sheet for explicit measures):

  • Presentation professionalism and time management skills
  • Quality of research to identify global situational contexts
  • Efficacy of the marketing plan
  • Justification of decisions
  • Quality of recommendations

Note: Go through the criteria and template document.

Attachment:- Criteria and Template.rar

Reference no: EM131667897

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Reviews

len1667897

10/3/2017 7:40:22 AM

Australian student, 15-20 slides, everything that is said to be required in criteria sheet should be in the slide, please go through both the files. I need the perfect one please, go through the both files and do as per it requires and there should be at least 10 references provided. Reference should be in Harvard, is to have at least 10 references from high class journals of marketing, it would be nice if the slides would look amazing and colorful.

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