International marketing mix strategies assessment

Assignment Help Marketing Management

Reference no: EM133008114

MRKT19037 International Marketing

Assessment: International Marketing Mix Strategies

Task description:

For this assessment task, you will use your selected company and country chosen for Assessment Task 1. Define the market characteristics and design the International Marketing Mix Strategies to support the company's international marketing decisions.

Notes for your assessment task
• Prepare this task in a report format with a title page, executive summary, table of contents, introduction, market characteristics, international marketing mix strategies (i.e., product, place, price, promotion), conclusion and reference list.
• The report must be explained with theoretical justifications and practical examples with appropriate citations.
• Word length:1,600 words (excluding the title page, executive summary, table of contents and reference list)

Assessment: Report Structure

The company and the market country will be those you selected for your assessment 1.
Please see below for the required structure for the report. I have also provided a suggested word count for each section. Please note that the official word count will be taken from the first word of "Introduction" to the last word of "Conclusion". So "Title page", "Executive summary", "Table of contents", and "References" will not be counted as part of the word count.

Title page
Executive summary
Table of contents
1. Introduction (about 100 words)
Briefly introduce the report.
Tips:
· Give a brief background of the report
· Summarize the key objectives of the report
2. Market characteristics (about 200 words)
Analysis of the market characteristics to be presented here.
Tips:
· Summarize the key market characteristics of your chosen country.
· Justify your analysis on the market characteristics.
- Who are the target markets?
-Who are the major competitors? (Imported brand or local brand)
3. International Marketing Mix Strategies (about 1200 words)
Outline and discuss international marketing mix strategies on product, place, price, and promotion.
Tips:
· Use subheadings for product, place, price, and promotion
· Distribute your words equally across each of the marketing mix elements
· Utilising practical examples can help to justify your strategies
· The major bulk of marks comes from this section - thus, spend more effort on this section
4. Conclusion (about 100 words)
Conclude the report.
Tips:
· Briefly summarize the report.
References

Assessment 3 - Market Characteristics

Market Characteristics
· Analyse the current market of the product in chosen country - e.g. Comparison between Australia and the chosen country based on industry data. - optional
· Identify the target markets - e.g. clearly justify why you intend to focus on the specific target segment? (Provide arguments to support for your choice) - optional
· Identify the main competitors - e.g. what their revenues and market shares are? - optional
· Explain challenges/position (value proposition) of the chosen country for the product (to synthesise, put together the ideas and findings from multiple sources to make an overall point). - required.

Attachment:- Guideline - Assessment Task.rar

Reference no: EM133008114

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