Reference no: EM132434381 , Length: 5000 Words
International Marketing Management Assignment Task - Report
Scenario: Choose an international organization (with any product) of your choice preferably where you are working or worked with or familiar with and prepare an entry plan for international markets. Your report should investigate various factors that influence the entry mode of the company into the global market along with the potential barriers that might hinder the expansion of the chosen firm. Various marketing strategies in order to enter into the international market should also be explored. The details of the expected project report format are given below:
1. Executive Summary: [500 words]
2. Introduction: Provide some background information on the chosen organization in the context of marketing management. [300 words]
3. Application of theory into practice: The following concepts/theories/models should be covered:
(1) Marketing process and STP. [1000 words]
(2) A critical evaluation of the marketing mix of the chosen organization. [2000 words]
(3) The role of marketing models, tools and techniques in developing new products and effective marketing plans. The models discussed should include at least one model among (Porter's Model, SWOT Analysis, and PESTLE) and at least one Model among (BCG Matrix, Ansoff Matrix, and Product Life Cycle Model). [2000 words]
4. Conclusions and Recommendations: Provide recommendations for an adequate marketing strategy for the chosen organization to expand the business in the global market. [750 words]
5. References: You should use the Harvard referencing system only.
Emerging threats and counter measurements
: Emerging Threats and Counter measurements. Evaluate the threats of a botnet attack.
|
What are the various needs of the family example
: Provide an example of a diverse family system. What are the various needs of this family example? How has culture, technology, and multigenerational factors.
|
Identify method to assess the challenges in the workplace
: After reviewing the various research methods utilized in the field of psychology, identify the best method to assess the challenges in the workplace.
|
Analysis of the impacts of global economic
: Analysis of the impacts of global economic, socio-political and cultural issues on local and regional societies. What are the benefits of good relationships
|
International Marketing Management Assignment
: International Marketing Management Assignment Task - Report. Choose an international organization and prepare an entry plan for international markets
|
What are some of the implications of people
: What are some of the implications of people with different levels of training and education providing assessment related to vocational and substance abuse.
|
When would you include a child or teen in the feedback
: When using tests with teens and children, what information is appropriate to provide them prior to assessment? And when would you include a child or teen.
|
Explain the background information on the toxicant
: Explain the background information on the toxicant, its use, and routes of exposure;the process by which this toxicant causes reproductive toxicity
|
LSBM005 Introduction to Accounting Assignment
: LSBM005 Introduction to Accounting Assignment Help and Solution, Bloomsbury Institute, London, UK. Discuss the two branches of accounting
|