International marketing environment analysis

Reference no: EM132963571 , Length: 8 PPT

Assessment Task

Assessment Title - International Marketing Environment Analysis

Task Description

Students required to select one company from the following list:
· Daintree Estates - Australian organic chocolate
· The Good Beer Co. - social beer company

Select one international market for your company from the following list.
· China
· India
· Vietnam
· Philippines
· Malaysia
· Columbia

Your company is currently considering to assess an international market. Being an international marketing expert, you are required to identify, explain, justify, and present how the factors of the international marketing environment might influence the marketing of the chosen product to a specified market. In this assessment task, at least two (2) factors of the international marketing environment (e.g. political, legal, social, cultural, economic, financial, technological, etc) are required to be identified and analysed.

· The presentation should be made within 3 minutes and through 6 PowerPoint slides. The slides should follow the subsequent structure:
• Student information and presentation title
• Background of the company and the country market chosen
• The first factor(s) of the international marketing environment
• The second factor(s) of the international marketing environment
• Conclusion
• Reference list

In the "click to add notes" section of each slide, please provide the corresponding script of that slide. Hence, in that section, you will need to write out or at least outline what you intend to say in your presentation for that slide.
· Please ensure that your presentation includes relevant concepts, theories, tools, and/or models discussed in the first five weeks in this unit.
· All students are required to submit their PowerPoint presentations with voiceover on Moodle.
· For hints on how to convert a PowerPoint slide to a presentation with voiceover, please view the link. You can also watch some YouTube videos in this regard.
· As per the CQU policy, late submission of an assessment task will attract a 5% deduction of available marks for each day after the due date.
· If you need to submit an assessment extension request, you can only apply through the unit Moodle site at least 24 hours before the deadline ends.

Attachment:- International Marketing Environment Analysis.rar

Reference no: EM132963571

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