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Discussion 1.
Consider the International Marketing Communication process and how an organization with little MARCOM experience in a foreign country might mitigate potential communication errors?
Discussion 2.
Consider the elements of a Canadian communications message for a Canadian product - music, imagery, talent, words, format. What encoding might take place to delivery that message in Brazil (a high context culture) ?
Would you like to own an all-electric car? Do you think there is a viable market for such a product
Why would customers want to buy your products or services?; What is your competitive advantage? What competing products/services exist in your marketplace?
Brand Name and Corporate Image
Explain Making bar soap and What is the need and importance for marketing research in the twenty-first century
today the internet provides an unprecedented amount of information by way of blogs videos and podcasts. conduct a
Discuss the concept of perceived value and its importance to consumer behaviour and marketing. Discuss the theory and then give practical examples of how customers perceive various brands and how this impacts on their behaviour.
write a formal market research proposal for costa coffee uk recommending appropriate primary research methodology to
Explain Google's AdWord and AdSense services and describe how each benefits a firm considering online advertising with Google.
Is it ethical for an employer to require as a condition of employment or use as a consideration for advancement promotion.
Write a paper detailing 2 different strategies that Netflix is using to customize it's offering for different countries.
Look through your local newspaper or any direct mail marketing pieces you can locate. Note prices for different types of products. Determine if any firms are using psychological pricing. Also determine if competing firms use the same pricing policies..
Explain Marketing- Product and Price and Place and Promotion and What are the 4 P's of marketing
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