International marketing communication process

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Consider the International Marketing Communication process and how an organization with little MARCOM experience in a foreign country might mitigate potential communication errors?

Consider the elements of a Canadian communications message for a Canadian product - music, imagery, talent, words, format. What encoding might take place to delivery that message in Brazil (a high context culture) ?

Reference no: EM133114973

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International marketing communication process : How an organization with little MARCOM experience in a foreign country might mitigate potential communication errors?

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