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Consider the International Marketing Communication process and how an organization with little MARCOM experience in a foreign country might mitigate potential communication errors?
Consider the elements of a Canadian communications message for a Canadian product - music, imagery, talent, words, format. What encoding might take place to deliver that message in Brazil (a high context culture)?
MKT511 Marketing Management Assignment - Marketing Mix Tools, Abu Dhabi University, UAE. Write a brief report on the various promotional mix tools
She has asked you to write a 2-3 page memo outlining two different pricing strategies that MM should consider. Her voice mail message goes on to say,
The assignment is based on a discussion piece that highlights a number of points such as the importance of leadership roles relating to corporate greening in creating the sustainable future for the organisation and engage in extensive research wit..
Is it possible to achieve a sustainable competitive advantage, or is a sustainable competitive advantage just a theory? Do Apple's iPad, TiVo, Netflix, Starbucks, Walmart, etc. have a competitive advantage? Why or why not? Explain your thoughts.
If it is determined that the sterilization procedure was done properly, how should the court rule? - Why or why not?
you want to introduce a new product. you already have a successful brand in a different product category than the new
Analyze how the company uses advertising or other messages, such as email marketing, to appeal to your interests and senses.
ethical issues in health care advertising changes in demand due to advertising the metric measurement bandwagon - to
Explain What are some of the important trends or changes in consumer behavior that are affecting (or have affected) your company?
How do microcultures affect value? Give an example of a microculture and based on your research, identify an example of the microculture's consumption
What is the ethical dilemma? What are the alternatives or courses of action you can take? What would you do? Classify the purchase of the marketing plan
Compare and contrast the two categories of international investment, Foreign Portfolio Investment (FPI) and Foreign Direct Investment (FDI).
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