International marketing case analysis

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Reference no: EM132983999 , Length: word count:1600

Task: International Marketing Case Analysis

Task Description

For this assessment task, select one of the following two International Marketing cases, and answer the questions listed in your chosen case. These cases will be posted on Moodle from week 5.

- Case 1: Tourism New Zealand - using research to activate the 'active considerers'.
- Case 2: The role of the Internet in international competitive strategy - the case of Qantas.
Notes for the assessment task
- Prepare the case in a report format with a title page, executive summary, table of contents, introduction, answers to the case questions, and conclusion.
- Answers to the questions must be explained with theoretical justifications and practical examples with appropriate citations.
- Word length: 1,600 words (excluding the title page, executive summary, table of contents, reference list, and appendices)

Referencing Style
- American Psychological Association 7th Edition (APA 7th edition)

Learning Outcome 1: Discuss the key concepts of international marketing, and their importance to businesses and the world economy
Learning Outcome 2: Analyse environmental factors in an international marketing context

Attachment:- International Marketing Case Analysis.rar

Reference no: EM132983999

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