International marketing and mode of entry issues

Reference no: EM131227991 , Length: 14

Term Paper (Format/Style):

- 12-14 pages, DOUBLE-SPACE; use APA style; format required, see references/citations format.
- See "Journal of International Business Studies" Link for format/style purpose.
- Also see: "Form & Style", Available in many libraries.

Term Paper Format:

1. Title Page: Term Paper Topic/Student Name/Course/Semester/Mailing Address

2. Page one - Abstract (150 words)

3. Introduction (2 pages)

4. Theory & Literature Review (2-3 pages)

5. Current Issues & Analysis (discuss issues relevant to your topic; sub-headings recommended; 3-5 pages)

6. Your Topic's Implications for Int'l marketing Managers (1-2 pages)

7. Conclusion (1 page)

8. References (from academic periodicals/journals & Web sites; APA format required); minimum: 12 from academic journals.

9. Tables/Charts/Figures (determined by topics)

Suggested Term Paper Topics in International Marketing (Fall 2015):

- Emerging markets and international marketing
- International marketing in the BRIC
- International marketing and mode of entry issues and strategies
- 2008-2009 Global Financial Crisis (country, region or sector-specific issues)
- Collaboration, joint ventures, and strategic alliances: Theory, concepts and strategies
- International marketing and cross-cultural management strategies
- International marketing and International Agriculture
- WTO and changing international trade
- Foreign direct investment (FDI) and country-specific studies
- Political risk analysis, terrorism and regional issues
- International legal systems (compare two countries)
- International financial crisis of 2008-2009: Issues and Recovery
- International logistics and distribution systems
- Managing international joint ventures (IJVs)
- Tariff vs. non-tariff barriers in international business
- Economic integration and regional groupings: Opportunities and problems (EU, NAFTA, FTAA, FTAA, MERCOSUR, EFTA, etc.)
- European Monetary Union and one currency
- International marketing: Theories and strategies (distribution, international logistics, product policy and strategy issues)
- Impact of barter and countertrade on international marketing
- The World Bank and the IMF: Implications for international marketing
- International marketing and globalization issues
- International marketing, MNCs and global strategies
- Emerging markets debate (compare 2-3 markets)
- International marketing and global e-business/e-commerce
- Country-of-origin (COO) issue, product policies and international marketing
- Emerging market-MNCs: Changing markets & global strategies
- China's future market; market entry strategies
- FDI in China: Current issues and future prospects
- Global value chains and international marketing
- Japanese distribution system; marketing strategies in Japan
- Global marketing strategies in 2-3 countries
- Competition policies and antitrust issues
- Global outsourcing strategies
- Country-specific studies and global strategies (India's software industry, Korean auto industry, Taiwan's silicon valley, etc.)
- Outsourcing/offshoring/Insourcing Issues
- Intellectual property rights issues and international marketing
- China's emerging economy and international marketing
- China versus India: A comparative study of two emerging markets
- Other topics (see textbook)

Reference no: EM131227991

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