Reference no: EM132424949

International Marketing and Business Environment Assignment -

Interim Assessment - For this and for the final, you have to choose a multinational company, already present in your own country. You will be researching this company in much detail, so you had better choose a firm that interests and motivates you.

In this interim assessment you are to focus on your country:

Describe the tax regime and rates.

Review programmes to attract foreign companies to your country.

Describe the company of your choice.

Establish how and when they entered your country and changes have taken place (if any) since entry.

Outline their marketing mix.

In the final assessment you will be considering the same company in its global operations.

As you will have gathered, this assessment involves a lot of research. You may choose to limit yourself to the Internet, but you would probably produce a better paper if you also conducted interviews with the chosen company, and officials in your country.

Final Assessment - In the interim, you have already described how a multinational company of your choice entered and operates in your country. Now you must research the global operations of the same company.

Country of origin

Activities of the company

A brief historic of its share price

Legal structures

Management structures

Brand and branding: company vs. product

Marketing mix as it may or not be applied in various countries

Taxes paid as a proportion of profit

Any issues on taxation

Favourable and unfavourable press or other media.

Note - This assignment is about marketing strategy of an organization within the globalized market place. So the company needs to have a central office located in one country, which coordinates the management of all other offices. Moreover it should have the other requirements of being a multinational  (operations in several countries around the world, strong brand internationally, etc.). Additionally, are you able to source information related to the data points mentioned in the descriptor and does it allow you to apply the theory of marketing mix? If all these determinants are met, then it's fine. Moreover, as you may be aware, the same company will be the subject of your final assessment as well; here there are additional requirements. So, please do take these in to consideration as well.

After the research and descriptive part of your paper, draw conclusions on what you have learnt for yourself from this module and this assessment.