International market research

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Reference no: EM13648602

Mod 5 International Market Research

Finding current and accurate information about overseas markets can be difficult and time consuming. What sources would you use if you were a manager researching international market opportunities? Would you rely on newspaper reports? Or personally visit the countries yourself? What other sources might you use?

Also, discuss what information you think is the most useful in market selection and what information you think would be the most difficult to obtain.

Please provide references

Reference no: EM13648602

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