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For this assignment, research two contemporary accounting topics, such as valuing intellectual capital and International Financial Reporting Standards (IFRS), and how these standards differ from Generally Accepted Accounting Principles (GAAP), and sustainability and environmental accounting.
There are several articles and one video in this week's recommended resources section of the course guide that can help get you familiar with these terms and aid in your research. If you would like to choose a different contemporary accounting topic not listed, email your instructor to obtain approval prior to starting your paper.
Define and describe the topics, citing real-life examples of their uses.
Critique the pros and cons of the topics.
Assess the popularity of the topics and what type of global companies or individuals use them.
Hypothesize the future use of the topics; be sure to support your position with facts.
Compare Super Bowl ads on YouTube over the last few years. Discuss what types of marketing strategies were used. Have the marketing strategies changed.
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What is your assessment of Nardelli's changes at Home Depot? Which had the greatest impact? How did Nardelli's changes affect profitability, labor productivity, and customer service? What metrics would you use to assess these impacts
The task of marketing is to create exchanges. What role might marketing research play in the facilitation of the exchange process?
Report on Tourism Marketing in South Africa
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What would happen if you had a small tablet start-up business and you only had one person on call for service issues? How could you turn a negative product launch into a positive experience using social media? Any ideas?
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Describe a product you like that you believe more people should purchase. As a marketer, how would you reposition the product in the customer's mind to increase its purchase? Outline your strategy.
1.Find a current example of a gray market. Offer your ideas for the causes and solutions?2. Find an example of multi-channel marketing. Offer your insights about the degree of conflict, how the targets and tasks might be allocated, and whether the co..
For the purposes of this exercise, write a short essay summarizing at least one recent example you have seen in the marketplace where there is a clear effort by the marketer to "demographically segment".
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