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The most popular way for international expansion is for a local firm to acquire foreign companies. One of the most benefits for international expansion is global distribution capability that helps expanding the market share.
There are different implications of running a company that is within or outside of the European Union. If you were the head of a firm based in the United States, please answer the following questions, providing the rationale behind your answers:
Would you seek to acquire a company within the European Union or outside of it? Why?
Describe the advantages and disadvantages of the choice you made.
Describe the advantages and disadvantages inherent in the option you did not choose.
Explain why an MNC may invest funds in a financial market outside its own country.
Explain why some financial institutions prefer to provide credit in financial markets outside their own country.
Briefly explain the standardization/adaptation debate as applied to marketing and corporate communications. Explain, in broad terms, the strategic options available to marketers.
Business strategy
Describe how the shifts societal forces have impacted marketing over the years
Perform a SWOT analysis for your firm. Remember that strengths and weaknesses (S, W) are internal to the firm, and opportunities and threats (O, T)
What is the Request For Proposal (RFP)? Assume that you are addressing a group of engineers and professionals who are technically competent but unfamiliar.
A cosmetics manufacturer was interested in comparing male college students and male non-students in terms of their usage of hair gel. Random samples of 100 male students and 100 male non-students were drawn in a Midwestern college town. Each w..
How significant a threat are the "direct-to-consumer" mattress firms? How was Casper able to differentiate itself from other direct-to-consumer firms?
Describe the selling proposition for your shoes in your chosen country (AUSTRALIA). Select the applicable sales promotion techniques for that country
Identify the sources of power used in the negotiation and explain whether the sources of power were perceived or real. Use examples to justify your response. Describe the relative balance of powers between the parties in the scenario
Explain Porter's Five Forces Model and how Bill can apply it to analyze his current business and his expansion. Be sure to address each of the 5 forces and explain to Bill what they signify for his UMUC Pizza business.
1. provide a description of the company that you work for. as part of your description include a discussion of the type
Explain how best to perform landing page optimization tactics. For example, this could be through the use of the Google Web site Optimizer tool or other landing
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