International expansion-cultural barriers

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Reference no: EM1382257

A major producer of polymers in the United States is about to expand its business. As part of this expansion, it will begin to sell its products in Europe and Asia. In addition, it plans to open a plant in Asia. Maverick, the President and CEO, is concerned; he has heard many stories of companies that have tried to expand globally but operations either failed miserably or did not live up to expectations due to the cultural differences between workers and customers in each country.

Imagine Maverick has asked you to research problems other companies have had with this issue and develop ways in which the errors those companies made can be avoided by his company.

Please select a multinational corporation or international nonprofit agency that has encountered these problems (this can be a previous or current employer of yours). Using the Internet and the library, research that organization to discover any cultural barriers that organization encountered and what its managers did to try to overcome those barriers.

Reference no: EM1382257

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