Reference no: EM133036671
RK Global establish global presence and narrow down on the most prominent markets for their product.
Overview
Based in Uttar Pradesh, RK Global Ventures is a social impact organization. It is founded with the objective of fostering economic empowerment of women as well as imparting education in personal hygiene space through a series of initiatives. RK Global Ventures, in partnership with WHE Global, is deliberating to provide products for women care, baby care and other healthcare products in the year 2018-19.
Business Challenge
RK Global Ventures were new to the international arena. Finding themselves secluded in the market they needed help of trade experts who could help them grow their outreach all over the world. They had little manpower to expand their business globally. They needed to understand the current market demand of their product, the growth potential and strategy to enter into the different countries. They also needed Global trade experts to help them establish their brand in International market and provide complete support in global promotions, getting export Orders and Executing orders.
CASE II
Naveen Vegetables is now dealing with International customers for Export procedures.Overview
Established in the year 1950, Naveen Vegetables is a leading manufacturer, wholesaler, trader and exporter of fresh onions, fresh potatoes and much more. Under the supervision of CEO, Mr. Naveen Nathrani, it has garnered a reputed position in this highly competitive industry. The company has an annual turnover of Rs 5-10 crore, planned to enter into International Market for Vegetables and Fresh Fruits exports.
Business Challenge
As a new entrant, Mr Naveen had little knowledge of International trade. The major issues he was facing were finding genuine trade counterparts, lack of knowledge to get into trade agreements, execution of export orders including logistics and paperwork and payment processing. They also needed help on delivery destination specific regulatory needs.
Question:
1. In both the cases mentioned above, the companies who wants to enter into International Business especially Exports were new and do not have any prior experience of exporting.
a) Explain both the cases highlighting the problems they encountering.
b) Explain what all solutions will you suggest them to overcome this difficulty and established as a successful Exporter?
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