International company in the service industry

Reference no: EM13191487

Select a Fortune 500 international company in the service industry. Using your selected company as the basis for your research, prepare a paper that will:

• Describe the main line of business of the company
• Name four of the countries in which the company operates
• Explain, in detail, the implementation of the 4P's marketing mix concept by the company
• Describe any differences observed in the implementation of this concept, from one country to another.

Present your findings as a 4-5 pages Word document formatted in APA style.

Reference no: EM13191487

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