International businesspeople avoid relying on self-reference

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How can international businesspeople avoid relying on the self-reference criterion when dealing with people from other cultures? Does it make a difference if the business activity is conducted in the home or the host country? Please answer in two single-spaced paragraphs.

Reference no: EM131033614

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International businesspeople avoid relying on self-reference : How can international businesspeople avoid relying on the self-reference criterion when dealing with people from other cultures? Does it make a difference if the business activity is conducted in the home or the host country?

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