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Cemex, a Mexican-based manufacturer of cement, concrete mix and other building materials has a long history. Founded in 1906 as a single plant in Northern Mexico, the company has spread its wings very far from home. As of last year it had approximately 41,000 employees worldwide and trading its products in 102 countries. In Malaysia, its head office is located inDamansara Heights. Questions below are related to the company.
Question 1
Which international business strategy is most appropriate for Cemex? You may use Malaysia as your frame of reference for an easy explanation of your choice of strategy.
Question 2
Cemex had an aggregate quarry in Rhone Alpes in France but it had been sold to its rival LafargeHolcim in March. Briefly describe which type of entry strategy was Cemex using when it was operating the quarry. Briefly explain whether the strategy that you have identified supports the international business strategy identified in Question 1.
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