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Scenario: Imagine you are an international business researcher. You have been hired by a Canadian business which is considering expanding internationally. They have narrowed the choice down to a few key markets and have asked that you provide some insight as to which market they should choose for their expansion. You should provide your recommendations in the form of an exploratory market research report.
Details: You choose the product the company exports (Apparel/Beer/Chocolate etc.) and which country you are going to investigate on their behalf. Your report should contain the following sections:
Market Intelligence: Political stability, Ease of doing business, Currency Risk, Trade Relationship with Canada
Customer Intelligence: Demographics of the market including potential market size/scope
Competitive Intelligence: Local Industry description and SWOT analysis of at least 2 major competitors
Recommendations: What should the export market strategy be for the company if they choose to enter this market?
The marketing plan is a tool used to develop and present a company's marketing strategy. Directions: Create a fictional start-up company that serves the U.S. market with a product or service
Draw a detailed diagram (concentric circles) showing the four levels of competition for Xbox 360, a home video game system marketed
A good way to identify the most suitable definition of your industry is to compare your company with other companies in the following key categories.
1. What does a significant difference mean in science? 2. Explain the purpose of the chi-square test in testing a population for evolution.
List five access technologies and specify which are home access, enterprise access or wide-area wireless access. Discuss one of the five in detail.
Marketing Research
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Does your answer support the contention that most of the heat transfer into a room by a fireplace comes from infrared radiation?
Scalability of IT infrastructure - Why is scalability important in building an e-Business IT infrastructure?
Conventional channel systems form the traditional model of distribution channels. What does the Web site convey about its brand?
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