Reference no: EM132859535

International Business in Practice

Assessment - "Exports to Australia"

Assessment task - Background

For the first (individual assignment) of this module, you were asked to prepare a report detailing the major cultural differences between the UK and Colombia. By now, the relationship with your Colombian supplier has been established, and your company is working well. The Colombian manufacturer would like to strengthen the relationship still further and has suggested that they could produce a range of high-end male and female leather jackets and women's handbags. Your current export markets are Australia and the USA. Your Colombian partner wants to get into these two markets, ‘piggybacking' on your supply chain, and using your overseas retail contacts.

Background
For the first (individual assignment) of this module, you were asked to prepare a report detailing the major cultural differences between the UK and Colombia. By now, the relationship with your Colombian supplier has been established, and your company is working well. The Colombian manufacturer would like to strengthen the relationship still further and has suggested that they could produce a range of high-end male and female leather jackets and women's handbags. Your current export markets are Australia and the USA. Your Colombian partner wants to get into these two markets, ‘piggybacking' on your supply chain, and using your overseas retail contacts.

The Task
You are required to write a 2,000 INDIVIDUAL essay that addresses the following:

You are to write a report for your Colombian partner, in which you outline:
• The environment in Australia (PEST), as a way of understanding the macro-level threats and opportunities in the market
• The main ethical considerations when selling leather goods in Australia, and any issues associated with the suggested method of market entry.
• Where (which retail outlets) and in which cities/towns you would suggest their jackets were sold.

Presentation

You MUST present your report in the following format:

Section A) The PEST of Australia
A brief macro-level examination of the:
• Politico-Legal Environment
• Economic & Fiscal Environment
• Socio-Cultural Environment
• Technological Environment

Section B) Ethical Considerations in Australia (30%)
The main ethical considerations when selling leather goods in Australia, and any issues associated with the suggested method of market entry.

Section c) Retail Outlets (20% of total mark)
Which retail outlets would you suggest that are targeted, and in which cities/towns you would suggest their jackets were sold.

Section d) References and Presentation (10% of total mark)

Style
Your report should use the following style:
• Font: Times New Roman
• Font size: 12
• Line spacing: 1.15
• Referencing: use the Harvard style (eg, Swift, 2021) in the text, and then present the full references in alphabetical order at the end.
• Do not use footnotes
Assessed intended learning outcomes
On successful completion of this assessment, you will be able to:

1. Undertake a critical analysis of the theory, concepts, and models of cross-cultural interaction
2. Appreciate different cultural identities and their impact upon business practice in the areas of leadership, decision-making, communications, and negotiation.
3. Work independently and/or as part of a group, to examine cross-cultural management issues
4. Understand ethical challenges faced by managers when working in a cross-cultural environment

• Apply planning, organisation, decision-making, and time management skills appropriate for use in an organisational context.
• Experiment and develop personal initiative and responsibility in undertaking complex investigations in the solving of organisational problems and issues
• Critically analyse and apply key ideas and concepts via comprehensive research relevant both to the subject area and to professional practice in the field
• Develop and enhance individually and/or collaboratively effective written and oral communication skills for both specialist and non-specialist audiences.

• Judgement and challenge

1. To present the theory, concepts and models of cross-cultural interaction

2. To examine the different cultural identities and ways in which these influence management practice in the areas of leadership, decision-making, communications, and negotiation

3. To facilitate the development of an appreciation of different cultural attitudes towards ethics in international business operations

4. To develop participants' ability to work on their own and/or with others in preparation for employment in the international business environment.

Attachment:- International Business in Practice.rar