Reference no: EM133153335
Rotiboy Bakeshoppe Sdn Bhd (doing business as Rotiboy) is a Malaysian bakery chain based in Kuala Lumpur owned by Rotiboy Bakeshoppe Sdn Bhd. The company has more than 100 outlets in Malaysia, Indonesia, Thailand, South Korea, Saudi Arabia and the United ArabEmirates, as well planning to enter China market. The company was founded in April 1998 in Bukit Mertajam, Penang, with the name was generated by accident when the founder's brothercalling his nephew, "naughty-boy" which sounds like "Rotiboy". In 2002, the company migrated to Wisma Central, Jalan Ampang, Kuala Lumpur. Rotiboy successfully expanded in Klang Valley.Come Dec. 2021, you'll find the Malaysian bakery at Changi Airport Terminal 3, selling its signature namesake bun, Rotiboy, and the best is that those expansions were all branches of afamily-run-business, run by the company itself.
a) From the excerpt, what do you think was the international business entry strategy adopted by the company? Justify your answer clearly using evidence from the excerpt 3.
b) Based on your answer above, why do you think the company decided to pursue thisinternational business entry mode? Justify your answer by presenting at least two (2) reasons/advantages of the entry mode.
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