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International business demands we understand customer wants/needs.
To do so, we use a series of market research tools that help us narrow down options and provide information so we can make a decision to develop a market or not.
(a) Identify and describe in detail 5 market-research activities that a company could do by itself.
(b) Identify and describe in detail 5 market-research activities that a company should not do by itself and should get a professional researcher to do
2. After you have selected a market, you must determine how to efficiently transport your goods to that market.
(a) When you ship goods to a foreign market, there are 5 major modes of transportation. Describe each of these 5 modes
(b) Incoterms are a practical and efficient way to explain the costs and responsibilities of international transportation. Identify and describe in detail 5 examples of Incoterms and the advantages of each for both the importer and exporter?
a) What is the business value of implementing data resource management processes and technologies in an organization.
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You will now need to write a marketing plan incorporating the opportunities that were evaluated during the previous activity. This plan should be implemented in
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a. Calculate the expected market price. b. What output should you produce in order to maximize expected profits? c. What are your expected profits?
Describe each of the four basic international business strategies. Then, explain how these four strategies are likely to change over time as competition intensi
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