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International business demands

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International business demands we understand customer wants/needs.

To do so, we use a series of market research tools that help us narrow down options and provide information so we can make a decision to develop a market or not.

(a) Identify and describe in detail 5 market-research activities that a company could do by itself.

(b) Identify and describe in detail 5 market-research activities that a company should not do by itself and should get a professional researcher to do

2. After you have selected a market, you must determine how to efficiently transport your goods to that market.

(a) When you ship goods to a foreign market, there are 5 major modes of transportation. Describe each of these 5 modes

(b) Incoterms are a practical and efficient way to explain the costs and responsibilities of international transportation. Identify and describe in detail 5 examples of Incoterms and the advantages of each for both the importer and exporter?

Reference no: EM133086347

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