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International business about fast food

Assignment Help Operation Management
Reference no: EM132851449

Questions:

1. Why is McDonald's no longer the largest fast food chain?

2. Why do you think they selected the healthy alternative?

3. How should McDonald's approach the millennials- id in the US and Worldwide (the markets are different).

4. Why did the McWrap flop in the US and worldwide? Do you have any recommendations?

Attachment:- Chapters 11 and 12.rar

Reference no: EM132851449

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