International business strategy please find attached

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Reference no: EM13465689

Please Find Attached pdf. Using Tesco plc (www.tesco.com) as a case study, prepare a report of no more than 2,500 words that: • Identifies a potential target market for Tesco’s future international expansion strategy. (This means that you must not choose an international market already served by Tesco; doing so will result in failing this assignment). • Analyses the macro-environmental characteristics of this market. • Critically analyses the external and internal environments of the firm, applying relevant theories and concepts. • Identifies the key strategic issues (opportunities and threats) the firm faces in expanding into this market. • Evaluates the various options the firm may adopt in expanding into this market. • Recommends actions to be taken to ensure that this strategic international expansion is a success for the firm.

Reference no: EM13465689

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