Internal factors may involve the size of the media budget

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Reference no: EM132301680

Media strategies are impacted by both internal and external factors. Internal factors may involve the size of the media budget, managerial and administrative capabilities, or the organization of the agency. External factors may include the economy (rising cost of media), changes in technology (availability of new media and new buying methods), or competitive factors. Provide examples of each and discuss how they might impact the media plan.

Reference no: EM132301680

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