Internal environment as determinant of firm profitabilty

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1. Some argue that the business environment changes so quickly that we are entering a period of "hypercompetition,” which will make it difficult to establish long term strategic objectives. Do you agree? Identify five major forces that accelerated environmental changes at the turn of the century.

2. In what situations do you believe that the external environment of the firm is more important than the internal environment as a determinant of the firm's profitability? Explain

Reference no: EM132272192

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