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Internal digital marketing analysis

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Reference no: EM133021955

Analyze Cleveland Clinic's Internal and External Digital Marketing status:Internal Digital Marketing analysis:

  • Analyze the current digital marketing resources of Cleveland Clinic (web, social media, SEO efforts, SEM or advertising, Video marketing, Mobile, email, etc)
  • Social Media Focus: which social media networks Cleveland Clinic are using and what is the usage of each network.

External Digital Marketing analysis:

  • Analyze Cleveland Clinic's top 3 competitors' (Mayo Clinic, Johns Hopkins Hospital, and Kaiser Permanente) web, social media, SEO efforts, SEM or advertising, Video marketing, Mobile, email, etc.
  • Build a table with the size of the community (number of followers) of every player (Cleveland Clinic, against Mayo Clinic, Johns Hopkins Hospital, and Kaiser Permanente) in the different social media networks

Reference no: EM133021955

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