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1. Internal change forces result from changes in:
a. consumer demands for products.
b. natural resources.
c. organization goals.
d. government regulations.
2. Conflict over goals, task behaviors, and leadership roles can be expected typically in the ____ stage of group development.
a. forming
b. performing
c. norming
d. storming
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Distinguish clearly between a marketing strategy and a marketing plan. If a firm has a really good strategy, does it need to worry about developing a written plan?
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The marketing plan should always be a stand-alone document. The market summary is a one- to two-page synopsis of a company’s marketing plan.
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