Internal and external marketing plan for casino-resort

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Reference no: EM132537632

Casino/Resort Business Case

The purpose of the Final Paper is to demonstrate your master of the learning objectives stated in this Syllabus. You will create a business case that focuses on a new casino/resort concept. In other words, you'll be selling a new casino/resort concept to me through this paper. You can select which jurisdiction the casino/resort resides in (Native Gaming, New Jersey, Nevada, etc.). Your paper, not including the title page and references, should be 6-8 pages in length. The paper should be double- spaced, and you can use images and charts, however, if you use them to "fill" space, you will be graded down (they should have a purpose).

Possible Areas of Focus-

Class Learning Objectives : Course Learning Outcomes

Explain and examine the role(s) and function(s) of core departments necessary for a casino/resort to operate including front-of-house departments, back-of-house departments, and amenity departments.

Design and develop a meaningful internal and external marketing plan for a casino/resort.

Why will your casino/resort be successful?

How will your casino/resort be different than others in the marketplace?

What theme will your casino/resort have and why?

What will be the target customer of your casino/resort and why?

What will be your internal and external approach to marketing?

What will be your approach to recruiting and maintaining talent?

What amenities will your casino/resort offer and why?

How will you determine game mix (table games and slots)?

What organizational structure will your casino/resort have and why?

Reference no: EM132537632

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